End Hype with Callye Keen
End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...
- Business books with 200 pages of filler
- Gurus copying and offering useless content
- Venture capitialist bankers offering startup advice
- Fancy talk from fancy people with zero action
Of course not.
We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.
We create new opportunities.
Change your life.
Change the world.
Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
Episodes
135 episodes
Leadership Traits Entrepreneurs Need to Develop Strategic Partnerships
Entrepreneurship is an exciting and rewarding career path, but it also requires a great deal of hard work and dedication. In order to succeed, entrepreneurs need to develop certain leadership traits that will help them build and maintain strate...
Validate Product Ideas using Prelaunch with Narek Vardanyan
Narek founded The Crowdfunding Formula helping people launch products through platforms like Kickstarter and Indiegogo. From that experience, he developed a prelaunch platform for creators to validate their ideas with customers.We discu...
Licensing Ideas and Partnering with Top Brands with Stephen Key
Stephen Key is the world’s leading expert on how to license a product idea and a 2018-2019 AAAS-LemelsonInvention Ambassador. As an independent inventor, he achieved repeat success commercializing products ranging from simple novelty gifts to c...
10X Abandonment Revenue using MarTech with Adam Robinson
What if you could reach out to the people who add products to their cart but never log in and do not buy? That is only the start of what Retention.com enables e-commerce brands to do.Adam Robinson discusses- Using data to resolve de...
Using Social Media for Collaboration and Partnership with Julie Traxler
Special edition of End Hype. Callye Keen brings on friend and small business business expert Julie Traxler to co-host.They talk- Using social media to build relationship- Why followers don't always matter- The silly, toxicit...
Winning Product Ideas from Listening to Customer Pains with Ken Okazaki
While running a well-known video editing agency, Ken Okazaki consistently heard from customers about the pain of setting up record content. Go Box Studio was born from those conversations.Ken teaches us about1. How join and particip...
Building Community, Pitching Investors, and Developing Partners to Launch with Dawn Myers
Dawn is a perfect case study in the power of developing relationships to launch a product and build a brand. We discuss: - Aligning passion to a mission bigger than you- Participating in community and engaging important conversations
Increase Customer Retention and LTV Through Email Marketing with Jess Chan (Longplay Brands)
Longplay Brands focuses on brands who are in it for the long play. Jess Chan provides expert insights in keeping customers engaged by building relationships with them through email and SMS.Struggling brands are obsessed with lowering cu...
The Path to Making Money Online and Building an Audience with The Utopia and Wiz of Ecom
Callye Keen talks to the mysterious Wiz of Ecom about the value of attention, building audiences, making money online, how starting an agency leads to launching a successful ecom brand, and why we should all give Twitter a second look.L...
Getting Clarity on How to Grow a Product Business
Lack of clarity plagues entrepreneurs. End Hype answers any question submitted by listeners. The most common questions people have lack enough focus where answers can have any meaning. How do I grow my business?How do I increase my...
Mastering Amazon FBA - Winning Products, Listing Optimization, PPC with Mina Elias
Amazon accounts for almost half of all e-commerce sales. How to you succeed on a massive platform? How do you use the platform to create a brand?Mina Elias is the founder of Trivium Group. Their goal is to be the last Amazon agency you ...
Viral Video Marketing and Growing Unicorns with Benton Crane Harmon Brothers
What if you could create a piece of content so good everyone watches, buys, and shares? Harmon Brothers have created some of the most memorable viral video ads including Squatty Potty and Purple mattresses. Benton breaks down how the ph...
Growing CPG Product Businesses with Celebrity Partnerships
Ryan Lewendon is a Partner at Giannuzzi Lewendon, a premier boutique law firm that focuses on the representation of privately-held, high-growth consumer products companies.Since 2007, Ryan has focused his practice on helping innovative ...
What Separates Successful E-Commerce Brands with Alex Fedotoff
Callye Keen and Alex Fedotoff talk about why some some entrepreneurs succeed against all odds and others crumble with every advantage. The episode covers a range of topics from mindset to action to partnerships.Alex runs a 30 million-do...
Innovative Branding and Marketing Strategies with Coca-Cola
Kate James (Digital Commerce Marketing @ Coca-Cola) provides explains breaking through the noise with collaborative limited editions releases and experiences.
Dirty Dough and Real Business Growth through Franchise Sales
From selling solar to selling cookies, Bennett Maxwell breaks down his growth in the cookie business. Focusing on business processes allows him to franchise the business scaling from a single operation to selling 120+ locations.Learn mo...
Building a Recession Proof E-commerce Business
Part of me hopes I am wrong but recessions are inevitable. The US has avoided a true recession for a long time.In this episode, I share what am I doing and what am I coaching clients to do to thrive I cover ...Gen...
Product Research to Validate Winning Products
Product Research to Validate Winning ProductsYou are in the shower, you got struck by some random idea. You got hit by Zeus's lightning bolt. ... And years of your life are just gone down the drainOR You're gonna be a millionair...
Losing Everything and Starting Ecommerce from Scratch
What would I do if I started from scratch? If I lost everything, I had no money. Find out in this episode
From Amazon to Outsourcing to Acquisition with EcomBalance
Nathan Hirsch and Callye Keen talk through the evolution of business, stacking skills, and the power of outsourcing.EcomBalancehttps://ecombalance.com/Outsource School
How to Grow your Sales with our Community The End Hype Movement
You want to launch and grow your product business.You want to have a brand.You want to turn that idea into something that impact your life and community.Maybe you have massive goals, maybe you're just having an obstacle you want...
Growing an 8-Figure Business without Ads
Austin Larson shares his experience growing an e-commerce business to 8 figures without ads.Learn More about AustinIG: https://www.instagram.com/driven2do/FB: https://www.facebook.com/a.lars24
High Competition and the CBD Market
On this episode, Callye Keen brings Weston Wenner to give real insight to winning in a competitive industry. We talk CBD and snakes.Learn more about WestonCBD: https://any1cbd.com/IG: https://www.instagram.com/wildfire_retics/
Followers Don't Matter and Customers Mean Everything
Welcome back to the End Hype podcast. In episode 112 Callye Keen welcomes back Julie Traxler, co-founder of SB PACE to dispel the myths around followers. There is a misconception that there is a direct correlation between followers ...
Product Launch and Brand Breakdown Live (Part 2)
Welcome back to the End Hype podcast. Today is Part 2 of Product Launch and Brand Breakdown with host Callye Keen. If you missed part 1, check out episode 110. In today’s episode Callye continues the conversation with business coach...