When is just an idea valuable? Almost never, but licensing is close.
Bringing a product idea to market doesn't always mean spending money on development and marketing. Different forms of partnership allow entrepreneurs to focus on their zone of genius but still launch and grow.
Licensing is a different business vehicle to arrive at a similar end. Many listeners requested this topic (which is NOT in my zone) so I invited an experienced friend to join us on the show.
Ryan Bricker shares
- Why relationships enable business
- How his design background give him skills and credibility to open doors
- Why licensing may be the right avenue to start a career (or side hustle) in products.
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