End Hype with Callye Keen
End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...
- Business books with 200 pages of filler
- Gurus copying and offering useless content
- Venture capitialist bankers offering startup advice
- Fancy talk from fancy people with zero action
Of course not.
We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.
We create new opportunities.
Change your life.
Change the world.
Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
End Hype with Callye Keen
Why the Best Brands Use Collaborations to Achieve Massive Growth
All your ad hacks, complex funnels, email lists, and follower growth tactics are distractions holding you back from real growth
Most stores do not make significant revenue let alone significant profit
You work hard learning all the strategies and tactics, paying money for ads, posting everywhere to build a following. Putting in the work
Entrepreneurs are sold another secret and another hack only to stay on the treadmill.
Never really breaking free
E-com is an unbelievable opportunity but getting attention is difficult
Breaking through the noise instead of contributing to it requires a different approach
Today, I am presenting a blueprint that builds a foundation and provides a true multiplier
Here is a simple formula:
One customer TIMES one channel TIMES offer = powerful, scalable results for stagnate e-com brands
Make the formula of your business simple
Context
If I offer a glass of water to a man dying of thirst in the desert, I am a hero
If I offer the same glass of water to a man drowning in a pool, I am less than helpful
The product is the same
I am the same
The context is different
Knowing your customer reveals the channel
We know who they value, who they listen to, who they consider a thought leader.
Why is this important?
People are channels
People buy from people they know, like, and trust is a lie
Word of mouth is free, viral, and an indication of customer satisfaction
Thought leaders provide authority and access
Over the next episodes, I will break each concept and step
For today, here is a simple blueprint
Dream
It’s not about what you know, it’s about who you know. Stupid but partially true.
If the right relationship guarantees success, why are we not working to make the right relationships inevitable?
Write a list of 20 of the right relationships.
You should select people
These people are important to your customer not random famous people.
Engage
Comment and share their posts
Promote their events. Support them.
If they write a book, buy, review, and promote.
Use social media to invest in building these relationships everyday.
If you don’t want to support them, cross them off of the list. Simple.
Outreach
Create a simple pitch with a clear ask
Make it easy to say yes.
You need to be worth collaborating with
When you have alignment and clear benefit, you will get yeses
Execute
Your collaboration needs to make sense relative to who you are and what resources you have available
Get them on your podcast.
Help them sell a program or promote their passion project
Create limited edition collaboration boxes featuring both of your products
Create special edition products with branded colors and packaging
Create a completely new product to co-market
Amplify
This process is iterative
After getting a yes, other yeses become easier
Keep collaborating
Use simple email captures and Facebook groups to rapidly grow your audience from each launch
We have seen results
Six-figure sold out launches without a single dollar on ads
Creating a 10k email list in days.
you will develop products without guessing if people will want them, how to get in front of them, or how much customer acquisition will cost.
You are interested in action not in excuses.
You know this isn’t some get rich quick hack.
I have a start to finish program called the Collaborative Launch Blueprint. The blueprint outlines my signature strategy through clear steps, worksheets, and template.
Check it out: