End Hype with Callye Keen

Black Friday Will Not Save You

September 20, 2021 Callye Keen Season 1 Episode 80
End Hype with Callye Keen
Black Friday Will Not Save You
Show Notes

Waiting to win means you are losing.

We get into talking about Black Friday and why Black Friday will not save you. Why a single event, whether it's the trade show of the year, whether it's the Christmas rush or whatever cannot create a sustainable business.

Make Sales Now
Bring your sales forward. Do not train your customers to wait for discounts or Black Friday sales. Discounting never builds brands or loyal customers. No one is loyal to discounters.

Stand Out or Get Trampled
If you are slow and uncompetitive now, how will you win on the fastest, most competitive sales days of the year? You need a unique approach and strategy better than 20% off storewide.

See Farther than Failure
Incredible Black Friday sales create slumps immediately after the sales event. Use subscriptions and other recurring revenue strategy to increase lifetime value. Selling information, consulting, and community and advanced strategies that my clients are using to dominate their industries.