People try to create merch for a brand that doesn't exist.
One of the most common businesses people wish to start is an apparel company. These entrepreneurs might say "apparel brand" but few spend the effort required to develop a real brand. They can never grow. They try to sell merchandise for a non-existent brand.
In this episode, I talk to Zach Babcock about a variety of topics including the launch of the new Underdog Empowerment brand.