End Hype: Product Entrepreneurship For Impact

Building a Brand with Zach Babcock

August 17, 2021 Callye Keen Season 1 Episode 78
End Hype: Product Entrepreneurship For Impact
Building a Brand with Zach Babcock
Show Notes

People try to create merch for a brand that doesn't exist.

One of the most common businesses people wish to start is an apparel company. These entrepreneurs might say "apparel brand" but few spend the effort required to develop a real brand. They can never grow. They try to sell merchandise for a non-existent brand.

In this episode, I talk to Zach Babcock about a variety of topics including the launch of the new Underdog Empowerment brand.