End Hype with Callye Keen
End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...
- Business books with 200 pages of filler
- Gurus copying and offering useless content
- Venture capitialist bankers offering startup advice
- Fancy talk from fancy people with zero action
Of course not.
We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.
We create new opportunities.
Change your life.
Change the world.
Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
End Hype with Callye Keen
Collaborative Product Launches with Influencers
Collaborating with influencers is not paying for posts. Advertising is not marketing.
Everyone has heard stories about social media influencers. This celebrity posted a product and sales went wild. This company used content creators to market watches, clothes, supplements, makeup, or whatever.
Everyone is curious but cautious.
Our strategy goes far beyond paying people to post ads to their social media audience. This episode breaks down
- How to find the right collaboration partners
- How to pitch them a unique opportunity
- How to have a successful product launch
Why Influencer Marketing Works
They have the audience. You pay for advertising on social media platforms and pretend it is a marketing strategy. Influencer campaigns simply bring your product launch to a targeted audience of customers.
- Are influencers being overrated
- What is a good start with influencer marketing
- What are the benefits of Influencer marketing
Finding Influencers
The person with the biggest audience does not win. The person with the most engaged audience does not win. Bringing a product to market means connecting with potential customers.
- How can I find influencers for free?
- How would someone find a social media influencer?
The Art of Pitching To An Influencer
Working with influencers means offering something of value. Paying for posts is easy and gets mediocre results. My strategy requires less money and meets expectations.
- How to pitch an influencer
- How to get top influencers to work with your brand
- Influencer outreach examples to learn from
Collaborative Product Launch Plans
Collaboration does not mean working with famous people to increase awareness of a struggling product. Collaborative product launches does not mean getting promotion at the launch event.
We align with mission, develop a product, and create an offer. This is not an influencer marketing campaign. It is business development with leaders.
- Steps for the perfect product launch
- How to perfect your product launch on social media