Collaborating with influencers is not paying for posts. Advertising is not marketing.
Everyone has heard stories about social media influencers. This celebrity posted a product and sales went wild. This company used content creators to market watches, clothes, supplements, makeup, or whatever.
Everyone is curious but cautious.
Our strategy goes far beyond paying people to post ads to their social media audience. This episode breaks down
Why Influencer Marketing Works
They have the audience. You pay for advertising on social media platforms and pretend it is a marketing strategy. Influencer campaigns simply bring your product launch to a targeted audience of customers.
The person with the biggest audience does not win. The person with the most engaged audience does not win. Bringing a product to market means connecting with potential customers.
The Art of Pitching To An Influencer
Working with influencers means offering something of value. Paying for posts is easy and gets mediocre results. My strategy requires less money and meets expectations.
Collaborative Product Launch Plans
Collaboration does not mean working with famous people to increase awareness of a struggling product. Collaborative product launches does not mean getting promotion at the launch event.
We align with mission, develop a product, and create an offer. This is not an influencer marketing campaign. It is business development with leaders.