End Hype: Product Entrepreneurship For Impact

Collaborative Product Launches with Influencers

June 28, 2021 Season 1 Episode 74
End Hype: Product Entrepreneurship For Impact
Collaborative Product Launches with Influencers
Show Notes

Collaborating with influencers is not paying for posts. Advertising is not marketing.

Everyone has heard stories about social media influencers. This celebrity posted a product and sales went wild. This company used content creators to market watches, clothes, supplements, makeup, or whatever.

Everyone is curious but cautious.  

Our strategy goes far beyond paying people to post ads to their social media audience. This episode breaks down

  • How to find the right collaboration partners
  • How to pitch them a unique opportunity
  • How to have a successful product launch


Why Influencer Marketing Works

They have the audience. You pay for advertising on social media platforms and pretend it is a marketing strategy. Influencer campaigns simply bring your product launch to a targeted audience of customers.

  • Are influencers being overrated
  • What is a good start with influencer marketing
  • What are the benefits of Influencer marketing


Finding Influencers
The person with the biggest audience does not win. The person with the most engaged audience does not win. Bringing a product to market means connecting with potential customers.
 

  • How can I find influencers for free?
  • How would someone find a social media influencer?


The Art of Pitching To An Influencer
Working with influencers means offering something of value. Paying for posts is easy and gets mediocre results. My strategy requires less money and meets expectations. 

  • How to pitch an influencer
  • How to get top influencers to work with your brand
  • Influencer outreach examples to learn from


Collaborative Product Launch Plans
Collaboration does not mean working with famous people to increase awareness of a struggling product. Collaborative product launches does not mean getting promotion at the launch event.

We align with mission, develop a product, and create an offer. This is not an influencer marketing campaign. It is business development with leaders.

  • Steps for the perfect product launch
  • How to perfect your product launch on social media