End Hype with Callye Keen
End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...
- Business books with 200 pages of filler
- Gurus copying and offering useless content
- Venture capitialist bankers offering startup advice
- Fancy talk from fancy people with zero action
Of course not.
We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.
We create new opportunities.
Change your life.
Change the world.
Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
End Hype with Callye Keen
Increase the Average Order Value of Your Business
Winning products can still lose money.
Story
I have seen product businesses struggling even when by outward appearances they are winning.
- Great product.
- Great marketing strategies.
- Great conversion rate on the landing page.
They were held hostage to the costs of social ads. With ad costs rising, low cost, low margin products are looking even less desirable.
I know. I have been ranting about premium products forever.
From e-commerce to retail, a single metric can show me massive insights leading to revenue growth.
Summary
If you do not have an e-commerce store, listen.
If you do not even sell products, listen.
These strategies help any business where customer places an order.
- Product Portfolio
- Free Shipping
- Bundling
- Referrals
- Premium Products
Why Care About AOV?
AOV is one of the most important metrics for health and growth.
We hear the latest marketing strategy or Shopify plugin. Average order value AOV gives us a metric to see if these strategies are working.
You try a new marketing effort. Did the total number of orders increase? Great.
AOV gives us a check against pure order volume growth.
Stop Offering a Single Product
If you sell one product, you are at risk to competition, copycats, and fickle market trends. Use Traction products to cross-sell, upsell, and down sell. Add complementary products making it easy for customers to spend.
Stop Losing Money on Free Shipping
Consumers are addicted to free shipping. You must offer free shipping to compete. Requiring a free shipping threshold encourages customers to hit a minimum purchase.
Stealing from McDonalds (Bundling)
You probably don't offer burgers and fries but we can steal a little tactic from Americas favorite burger joint. The value meal makes selecting the hottest products combined with the highest margin products simple.
Customers get discounts and hit the free shipping mark. You increase margin.
Lower CAC with Referrals
Net Promoter Score (NPS) is my favorite metric. Customer Acquisition Costs (CAC) and overhead costs are why increasing AOV leads to profit.
- What if CAC was zero?
- What if new customer purchases came from referrals?
Sell Premium Products
Selling premium products is more than a pricing strategy.
Selling at a premium means mastering perceived value.
Social proof, emotion, messaging, brand improve your average order. Great brands have the foundation to use all the other strategies.