End Hype with Callye Keen
End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...
- Business books with 200 pages of filler
- Gurus copying and offering useless content
- Venture capitialist bankers offering startup advice
- Fancy talk from fancy people with zero action
Of course not.
We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.
We create new opportunities.
Change your life.
Change the world.
Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
End Hype with Callye Keen
Going Beyond Brainstorming Ideation Guide for Product Innovators
Idea people have the worst ideas. If you are an “idea person” and have never executed ideas, your ideas are terrible.
Summary
Callye describes a simple process for creating actionable ideas for product innovation and creative problem solving. The ideation phase is not an accident.
Framing
What problem will your product solve?
Gain leverage over existing product and services using 5 Why analysis. Understand the ecosystem of issues and the competition using a Fishbone Diagram. You cannot solve a problem you do not understand.
Immersion
Absorb information. Use a solution approach to find information. Go on an information diet quickly. Move on to action.
Solo Ideation
Become an idea machine. Group collaboration and brainstorming is not the best starting strategy. Get the most unique ideas by creating alone.
Group Ideation
Group members add new points of view. Group brainstorming techniques need rules to increase the number of ideas.
Filter
Are these ideas right for the business? Everything is possible given enough time and money. Not all great ideas are valuable right now.
Qualify
Are these ideas right for the world? Quality ideas through simple validation. Do people want this? What is the competition. Explore the answers.