Idea people have the worst ideas. If you are an “idea person” and have never executed ideas, your ideas are terrible.
Callye describes a simple process for creating actionable ideas for product innovation and creative problem solving. The ideation phase is not an accident.
What problem will your product solve?
Gain leverage over existing product and services using 5 Why analysis. Understand the ecosystem of issues and the competition using a Fishbone Diagram. You cannot solve a problem you do not understand.
Absorb information. Use a solution approach to find information. Go on an information diet quickly. Move on to action.
Become an idea machine. Group collaboration and brainstorming is not the best starting strategy. Get the most unique ideas by creating alone.
Group members add new points of view. Group brainstorming techniques need rules to increase the number of ideas.
Are these ideas right for the business? Everything is possible given enough time and money. Not all great ideas are valuable right now.
Are these ideas right for the world? Quality ideas through simple validation. Do people want this? What is the competition. Explore the answers.