End Hype with Callye Keen
End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...
- Business books with 200 pages of filler
- Gurus copying and offering useless content
- Venture capitialist bankers offering startup advice
- Fancy talk from fancy people with zero action
Of course not.
We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.
We create new opportunities.
Change your life.
Change the world.
Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
End Hype with Callye Keen
The Ultimate Product Launch Campaign
Growth Hack a Crowdfunding Product Launch
Over the last 15 years, I have developed and manufactured 100s of products with brilliant entrepreneurs, high-growth startups, and Fortune 500 companies.
I saw what worked. I saw patterns of what people did.
I realized, as a manufacturer, my business could only succeed if my customers win. If you want to make products, someone must sell them.
I started Red Blue Collective to offer entrepreneurs my experience and network.
After speaking with hundreds of people from dabblers to scaling business owners, I learned the obstacles confusing decisions and slowing growth. People needed more than pieces. Tactics are fine but putting action into context needed a new approach.
I did something a little different to demonstrate my unique Framework.
Start to Kickstarter: Launch in 20 Days
After presentations, audiences bombarded me with excuses.
“I don’t have the spare time to pursue my idea.”
“I don’t have the money to develop a prototype.”
“I don’t have access to manufacturers to build my product.”
Excuses are a sweet poison. Excuses make you feel justified while they kill your drive, dream, and potential.
To prove my small community wrong, I created a series of workshops to show every step, decision, and outcome as a friend and I found a need, developed a product, and launched a crowdfunding campaign.
We used makerspace equipment to prototype.
I bartered for the campaign video.
I used money raised from the workshop tickets to fund ads.
Everything was done after 5PM and on weekends within a few weeks.
We made a $200 fidget spinner about 6 months before the wild craze.
The Alpha Spinner campaign did $30,017.00 on Kickstarter and another 12k+ in pre-sales after the successful campaign closed. Pretty good for setting a 3 week launch date.
People said fidget spinners would never be popular and the business was not scalable.
They were wrong on both.
Collaborations Unlock the Next Level
I focus on simple strategies that will last forever and work across any industry or niche.
Partnerships are a core principle, but do they work to grow a novelty product business?
We created the world’s most expensive fidget spinner ($700+).
We didn't raise capital to hammer our target audience with ads or another basic marketing strategy.
We spent zero dollars on ads to sell the product.
We sold out in about a week and a half resulting in a 6-figure launch.
The sales were pre-orders. We only made a prototype and posted images along the way on social media. We didn't even use a crowdfunding platform.
How? How did that happen?
The simple answer is collaborating with launch partners.
How did have I been able to replicate that process with clients again and again over the past 4 years?
You have to follow The Ultimate Launch Campaign.
I am walking through every step, decision, strategy, tool, outcome, etc. so you can do it as well.
Join The End Hype Movement.