Growth Hack a Crowdfunding Product Launch
Over the last 15 years, I have developed and manufactured 100s of products with brilliant entrepreneurs, high-growth startups, and Fortune 500 companies.
I saw what worked. I saw patterns of what people did.
I realized, as a manufacturer, my business could only succeed if my customers win. If you want to make products, someone must sell them.
I started Red Blue Collective to offer entrepreneurs my experience and network.
After speaking with hundreds of people from dabblers to scaling business owners, I learned the obstacles confusing decisions and slowing growth. People needed more than pieces. Tactics are fine but putting action into context needed a new approach.
I did something a little different to demonstrate my unique Framework.
Start to Kickstarter: Launch in 20 Days
After presentations, audiences bombarded me with excuses.
“I don’t have the spare time to pursue my idea.”
“I don’t have the money to develop a prototype.”
“I don’t have access to manufacturers to build my product.”
Excuses are a sweet poison. Excuses make you feel justified while they kill your drive, dream, and potential.
To prove my small community wrong, I created a series of workshops to show every step, decision, and outcome as a friend and I found a need, developed a product, and launched a crowdfunding campaign.
We used makerspace equipment to prototype.
I bartered for the campaign video.
I used money raised from the workshop tickets to fund ads.
Everything was done after 5PM and on weekends within a few weeks.
We made a $200 fidget spinner about 6 months before the wild craze.
The Alpha Spinner campaign did $30,017.00 on Kickstarter and another 12k+ in pre-sales after the successful campaign closed. Pretty good for setting a 3 week launch date.
People said fidget spinners would never be popular and the business was not scalable.
They were wrong on both.
Collaborations Unlock the Next Level
I focus on simple strategies that will last forever and work across any industry or niche.
Partnerships are a core principle, but do they work to grow a novelty product business?
We created the world’s most expensive fidget spinner ($700+).
We didn't raise capital to hammer our target audience with ads or another basic marketing strategy.
We spent zero dollars on ads to sell the product.
We sold out in about a week and a half resulting in a 6-figure launch.
The sales were pre-orders. We only made a prototype and posted images along the way on social media. We didn't even use a crowdfunding platform.
How? How did that happen?
The simple answer is collaborating with launch partners.
How did have I been able to replicate that process with clients again and again over the past 4 years?
You have to follow The Ultimate Launch Campaign.
I am walking through every step, decision, strategy, tool, outcome, etc. so you can do it as well.
Join The End Hype Movement.