If you run a service business, you are losing money.
Physical products scale service-based businesses. Service companies hire team members in order to scale. Offering products to sell creates a new element for the business model.
Episode Highlights
02:21 – Massive Business Differentiation – Be a leader in your industry by offering a physical product.
04:40 – Branded Experience of Physical Products – Engage the senses with your product. You will leave a memory of the experience long after the interaction.
08:10 – Selling Products Scales – Offering a physical product is an effective business growth strategy. By outsourcing product manufacturing and distribution the company focuses on the core service while creating additional revenue.
10:10 – Product Idea Generation – Product ideas should serve a purpose for the customer. Any company can create an experience kit relative to their service.
“When we sell to the story, our brand becomes part of that intense emotion and that transformation”
– Callye Keen
About Callye Keen And Red Blue Collective
Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.
Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
Learn more about Growing Your Product Business at Red Blue Collective.