End Hype with Callye Keen
End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...
- Business books with 200 pages of filler
- Gurus copying and offering useless content
- Venture capitialist bankers offering startup advice
- Fancy talk from fancy people with zero action
Of course not.
We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.
We create new opportunities.
Change your life.
Change the world.
Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
End Hype with Callye Keen
Growing Your Business with 2021 Product Trends
Is your product idea trending or dying in 2021?
Not every idea is worth an investment. Get to know the popular markets in 2021 to decide where to place your time and resources.
Any small business looking for a trending product to sell online should be watching current market trends. Markets gain popularity due to current events or potential future upside. Identifying product categories that are now in high demand is an avenue toward growth for ecommerce businesses and any online business looking to sell a physical product.
Episode Highlights
04:41 - Manufacturing Technology - Manufacturing is rapidly developing as technology progresses. This makes it an opportunity-rich space to invest in or test new applications.
07:24 - Beauty Products - The beauty industry is an optimal market for products to sell in 2021. There’s plenty of room for innovation as demand for common products rises. The best way to develop a product in the beauty space will be to align that product with your avatar. You can then promote your product to your target audience with more precision because you relate to their needs.
12:21 - Work at Home Products - The growing trend of remote work marks a shift in the types of products the workforce wants. Demand for products that improve the experience of working from home has progressed further than the products themselves. Remote workers now want office-grade products to use at home.
15:30 - Mission Driven Business - If you manufacture in the US, put your emphasis on quality and price products accordingly. Sustainability and products that support a mission are other popular areas of focus at present. In choosing product trends, look at trends that do not involve a niche product. Prioritize your avatar strategy and your customers' needs.
19:42 - Power of Physical Products - Products are scalable to a degree that services are not. Taking advantage of the scaling capabilities of products is a viable option for growing your small business.
About Callye Keen And Red Blue Collective
Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.
Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
Learn more about Growing Your Product Business at Red Blue Collective.