End Hype: Product Entrepreneurship For Impact

The Top 3 Obstacles To Growing Your Ecommerce Brand

March 03, 2021 Callye Keen Season 1 Episode 57
End Hype: Product Entrepreneurship For Impact
The Top 3 Obstacles To Growing Your Ecommerce Brand
Show Notes

What's under the surface of the products you sell and the methods by which you sell them? Anybody can throw a logo on a t-shirt and make a few dollars, but the brands that develop a legacy and dominate their market are rooted in something a lot deeper.


On this episode of End Hype: Product Entrepreneurship for Impact, Callye digs into common obstacles to growing an ecommerce brand and their solutions, including what you should actually be selling when you sell your products, how to strengthen the offer you're putting out there based on your audience, creating advantageous partnerships, and developing a continuity product that's worth the referrals. Tune in for an episode that will hand-deliver the fixes for some of the biggest problems that plague ecommerce brands right now.


What You’ll Learn:

  • Why people invest in products sold by huge brands like Nike (hint: it's not the logo) - (1:29)
  • How to base your customer acquisition strategy on a solid foundation rather than a lot of meaningless tactics - (11:29)
  • What happens in your business when people start to remember the products you put out into the market - (16:56)
  • And much more!


Favorite Quote:

"We figure out what they need, we offer something that's laser targeted, it breaks through all the noise and all the garbage so we can sell premium products and leave undercutting ourselves with, you know, low-cost, low-bid, less-than marketing - we can leave that garbage behind, we can sell premium things that people remember."

  • Callye Keen



About Callye Keen And Red Blue Collective:

Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.


Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. 

Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

 

How To Get Involved:

Connect with Callye on YouTube, Instagram, and Facebook.


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