End Hype with Callye Keen
End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
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Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
End Hype with Callye Keen
The Top 3 Obstacles To Growing Your Ecommerce Brand
What's under the surface of the products you sell and the methods by which you sell them? Anybody can throw a logo on a t-shirt and make a few dollars, but the brands that develop a legacy and dominate their market are rooted in something a lot deeper.
On this episode of End Hype: Product Entrepreneurship for Impact, Callye digs into common obstacles to growing an ecommerce brand and their solutions, including what you should actually be selling when you sell your products, how to strengthen the offer you're putting out there based on your audience, creating advantageous partnerships, and developing a continuity product that's worth the referrals. Tune in for an episode that will hand-deliver the fixes for some of the biggest problems that plague ecommerce brands right now.
What You’ll Learn:
- Why people invest in products sold by huge brands like Nike (hint: it's not the logo) - (1:29)
- How to base your customer acquisition strategy on a solid foundation rather than a lot of meaningless tactics - (11:29)
- What happens in your business when people start to remember the products you put out into the market - (16:56)
- And much more!
Favorite Quote:
"We figure out what they need, we offer something that's laser targeted, it breaks through all the noise and all the garbage so we can sell premium products and leave undercutting ourselves with, you know, low-cost, low-bid, less-than marketing - we can leave that garbage behind, we can sell premium things that people remember."
- Callye Keen
About Callye Keen And Red Blue Collective:
Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.
Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
Learn more at https://www.redbluecollective.com/ (Red Blue Collective).
How To Get Involved:
Connect with Callye on YouTube, Instagram, and Facebook.
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