End Hype with Callye Keen
End Hype coaches brilliant misfits, innovators, and outsiders to transform product ideas into business realities from real experience without the fluff. We deliver business knowledge gained from developing and manufacturing 100s of products.
The information comes from hard fought experience working with high-growth startups and major corporations. This show is for entrepreneurs who want better lives, more impact, and greater results. We are for the outsiders who understand action is only path to making the future.
We are sick of ...
- Business books with 200 pages of filler
- Gurus copying and offering useless content
- Venture capitialist bankers offering startup advice
- Fancy talk from fancy people with zero action
Of course not.
We connect with guest experts to accelerate learning to answer new challenges. Our network and community is growing every day. Learn with us and share in the story as we grow.
Entrepreneurs are uniquely capable of improving their lives and their communities. Stop talking about what you could do. Listen in and take action. Innovation changes how we live, work, and interact.
We create new opportunities.
Change your life.
Change the world.
Through collaboratively developing and manufacturing 100s of products, Callye saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework.
Callye has presented at national events, spoken at universities, and ran successful incubator programs. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.
End Hype with Callye Keen
Product Launch and Brand Breakdown Live
Welcome to End Hype podcast. Episode 110 is Part 1 of a two part podcast where Callye Keen welcomes back business coach and operations expert, Julie Traxler of SB PACE. Together, Callye and Julie introduce the upcoming product launch that Tim Kincer and Logan Sanburn have been working on since the fall of 2020.
Tim and Logan love the outdoors, and during a hunting trip to Colorado found an opportunity in the market with pre-packaged foods marketed towards outdoorsmen. Current products are not optimal for fueling our bodies, and Tim and Logan have a plan to solve that gap.
Solving that problem during a worldwide pandemic proved difficult. Supply chain issues were the tip of the iceberg. With so many people going into “prepper” status and building up their “end of the world supplies”, it made it impossible for a new small business to gain traction with production companies. The demand for pre-packaged food production caused Tim and Logan to get creative, and resulted in the creation of a second product development opportunity, a nootropics drink stick.
[11:00] Your business name
Your brand is what someone else tells someone else it is. It's the story about you when you're not in the room. Your company name can be totally made up. It could be nonsense. As long as somebody can remember what it is, they can write it down and they can spell it when you tell them over the phone.
[15:25] The power of story
Our brains are hardwired from primitive times to remember things in terms of stories. And we are incredibly selfish beings. We only remember things relative to ourselves. So stories allow us to be Harry Potter, right?
[18:39] Audience over everything
So most people that start a business spend money, but then they don't have an audience. And they think that if they have a product, then they will be able to get an audience, which is exactly wrong. It's precisely the opposite.
[21:52] Money doesn’t solve problems
Money doesn't solve problems, it buys you speed. This is the biggest mental problem that people have.
I make all kinds of wild things. And in every one of those cases where the business is successful, we incrementally grow that brand and audience with a solid launch strategy and brand development.
[25:01] Start small
How do I monetize my audience? Get a bigger audience, first of all. Second, you have to know what they want. It starts with building a very small group and talking to 10 people that are my target group. Have a strategic marketing plan, an email marketing strategy, build your email list, and talk to other entrepreneurs.
[31:01] Build an audience
Somebody already has enough of your audience where you can make a million dollars in a month.
Being able to describe your brand, describe who you are, telling your story well enough to get that one deal because that one deal will change your life and change your business.
“You're $1400 bucks in. You're a 301 redirect away from a more memorable brand. All of the advice I have is because I've already made this mistake or I've already worked with somebody where we have encountered this mistake over and over again.”