Great Execution is Collaborative
Most entrepreneurs launch a product with a little marketing hype running up to release and spend the majority of time, money, and effort pushing the product sales after release.
Most product launches fail.
Most businesses fail after successful launches.
They do not understand we are in the demand generation business.
While executing a collaborative product launch, the audience conversation starts immediately and builds the demand for what we develop.
In this episode, Callye Keen breaks down the Execute step (step 4) of the Collaborative Growth Blueprint.
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