End Hype with Callye Keen

Executing a Collaborative Product Launch

December 06, 2021 Callye Keen Season 1 Episode 90
End Hype with Callye Keen
Executing a Collaborative Product Launch
Show Notes

Great Execution is Collaborative

Most entrepreneurs launch a product with a little marketing hype running up to release and spend the majority of time, money, and effort pushing the product sales after release.

Most product launches fail.
Most businesses fail after successful launches.

They do not understand we are in the demand generation business.
While executing a collaborative product launch, the audience conversation starts immediately and builds the demand for what we develop.

In this episode, Callye Keen breaks down the Execute step (step 4) of the Collaborative Growth Blueprint.

Download your blueprint at
www.redbluecollective.com/collab