End Hype with Callye Keen

A Unique Watch Brand Made in America

October 25, 2021 Callye Keen Season 1 Episode 84
End Hype with Callye Keen
A Unique Watch Brand Made in America
Show Notes

Resurrecting a legacy through upcycling and manufacturing watches in America.

Vortic watches went from idea to Kickstarter to 7 figure brand but not without challenges. R.T. Custer shares the history, challenges, successes, and the future of Vortic watches.

Episode Highlights

  • Enduring a legal battle with the largest watch company in the world
  • The challenge of launching an American-made watch company against foreign competition
  • Using a human approach to influencer marketing to gain traction and build a new audience

 Learn more about R.T. Custer and Vortic Watches:
https://vorticwatches.com/