You are building your future and success on rented land.
Facebook can ruin your business
Facebook Ads Work
For all the launching e-com people listening who have been burned by ads ...
Ads work.
An entire ecosystem of businesses has formed to use and support the use of FB ads.
Billions are made from ads. That isn't the problem.
Own not Rent
I want you to be the owner not the tenant of your success.
Create ownership by having a real business.
Create and retain customers for longer than an ad click or a quick impulse buy.
Without thought and refinement, you are scaling mediocrity.
Eternal Principles
Many aspects, needs, desires, mechanisms of life will always be true.
In the short perspective of our lives and business, some concepts are eternal.
Brand
Build a business on your values.
Building a business to support your dreams.
Build a business that serves people you care about.
Solve a real problem your people have.
Contribute to a meaningful change in their life.
Great brands have passionate advocates because the own the emotion felt when their offer creates impact.
They master selling significance, belonging, comfort, or growth.
They master something beyond simple features.
Product
Until your offer is so good that people share it, your product is just good enough.
Good enough is commoditized.
Attention
People do not know you. If people do not know you, they can't do business with you.
If you understand the principle of attention.
If you understand the concept that people buy from people.
If you understand that a single relationship could change everything
Why are you obsessing about ads?
Why are you not obsessing about becoming the type of person and business that the right people want to collaborate with?
Why are you not spending significant time road mapping that strategy?
Wrapping Up
What would you do if Facebook went away?
What would you do if Facebook, YouTube, etc. banned you?
Build an iconic brand, create a magnetic offer, and develop scale through relationships.
Stop renting your success.