End Hype: Product Entrepreneurship For Impact

Customer Stories to Drive Go to Market Strategy

May 18, 2021 Callye Keen Season 1 Episode 68
End Hype: Product Entrepreneurship For Impact
Customer Stories to Drive Go to Market Strategy
Show Notes

What Problem are You Solving?

Story
Years ago, Red Blue Collective organized a pitch event called Launch100. We had judges from entrepreneurship, Venture Capital, Innovation, and Manufacturing. I have this incredibly distinct memory of Randy Graves asking every single pitch team the same question: “How many customers have you talked with?”

The correlation between entrepreneurs who would go on to be successful  and those who had taken the action of speaking with customers was astonishing. Randy knew the power of customer interviews from raising billions.

Summary
Forget guessing what features to build, where to find customers, or if anyone will buy your product. Speaking to people is a simple, human approach to launching and growing a product business.

Validation
How do you reach customers? Inventors, entrepreneurs, startups fail to connect ideas to a customer problem. Before we get to product market fit, can you speak with ten people? Find their pain points.

Messaging / Copywriting
What if customers told you the exact words to use? Copywriting frameworks like PAS, AIDA, Story Brand work if you have the inputs. Stories build content for emails, landing pages, ads, and marketing strategies.

Reviews Versus Testimonials for Social Proof
Does social proof work? Yes. Product reviews tell facts. Testimonials tell a story where your customer is the hero helped by your winning product.

Get more information on customer interviews and using stories by joining the End Hype Movement.