End Hype: Product Entrepreneurship For Impact

The Ultimate Product Launch Campaign

May 11, 2021 Callye Keen Season 1 Episode 67
End Hype: Product Entrepreneurship For Impact
The Ultimate Product Launch Campaign
Show Notes

Growth Hack a Crowdfunding Product Launch

Over the last 15 years, I have developed and manufactured 100s of products with brilliant entrepreneurs, high-growth startups, and Fortune 500 companies.

I saw what worked. I saw patterns of what people did.

I realized, as a manufacturer, my business could only succeed if my customers win. If you want to make products, someone must sell them.

I started Red Blue Collective to offer entrepreneurs my experience and network. 

After speaking with hundreds of people from dabblers to scaling business owners, I learned the obstacles confusing decisions and slowing growth. People needed more than pieces. Tactics are fine but putting action into context needed a new approach.

I did something a little different to demonstrate my unique Framework.

Start to Kickstarter: Launch in 20 Days

After presentations, audiences bombarded me with excuses.

“I don’t have the spare time to pursue my idea.”

“I don’t have the money to develop a prototype.”

“I don’t have access to manufacturers to build my product.”

Excuses are a sweet poison. Excuses make you feel justified while they kill your drive, dream, and potential.

To prove my small community wrong, I created a series of workshops to show every step, decision, and outcome as a friend and I found a need, developed a product, and launched a crowdfunding campaign.

We used makerspace equipment to prototype.

I bartered for the campaign video.

I used money raised from the workshop tickets to fund ads.

Everything was done after 5PM and on weekends within a few weeks.

We made a $200 fidget spinner about 6 months before the wild craze.

The Alpha Spinner campaign did $30,017.00 on Kickstarter and another 12k+ in pre-sales after the successful campaign closed. Pretty good for setting a 3 week launch date.

People said fidget spinners would never be popular and the business was not scalable.

They were wrong on both.

Collaborations Unlock the Next Level

I focus on simple strategies that will last forever and work across any industry or niche.

Partnerships are a core principle, but do they work to grow a novelty product business?

We created the world’s most expensive fidget spinner ($700+).

We didn't raise capital to hammer our target audience with ads or another basic marketing strategy.

We spent zero dollars on ads to sell the product.

We sold out in about a week and a half resulting in a 6-figure launch.

The sales were pre-orders. We only made a prototype and posted images along the way on social media. We didn't even use a crowdfunding platform.

How? How did that happen?

The simple answer is collaborating with launch partners.

How did have I been able to replicate that process with clients again and again over the past 4 years?

You have to follow The Ultimate Launch Campaign.

I am walking through every step, decision, strategy, tool, outcome, etc. so you can do it as well.

Join The End Hype Movement.