End Hype: Product Entrepreneurship For Impact

Tomas Keenan - Core Values Save Your Business

April 19, 2021 Callye Keen Season 1 Episode 64
End Hype: Product Entrepreneurship For Impact
Tomas Keenan - Core Values Save Your Business
Show Notes

If your business lacks core values, you will never optimize its growth. 

Tomas Keenan was a blue-collar worker turned CEO. He works with entrepreneurs as a high-level business coach and recently became COO of Break Free Academy. His humble beginnings and lengthy career taught him how to grow businesses into successful lifestyles.

Core values are necessary to align any business for success. Without affirming your company’s vision, the steps to attain that goal will become problematic. 

Episode Highlights

03:53 – Find a Mentor and Take Advice – Business owners need to talk and listen to someone more successful than themselves. 

12:17 – Saving A Business – Tomas’s mentors encouraged him to test his abilities. He learned to apply lessons from his niche company to help experts across various industries. 

16:42 – Refuse to Be Average – This is Tomas’s core value. When quarantine lifestyles set in, he saw more opportunities to challenge this status quo and get ahead. 

29:06 – Real World Core Values – Set an example of core values in the workplace with every new hire. When values don’t play an active role in employees’ everyday lives, your company won’t stay on track.

39:32 – Mastermind Your Business & Life – Don’t grow to resent your business. A mastermind program will teach you to build your company into your lifestyle and not compete with it. 

43:32 – Active Core Values – Gratitude, physical health, a constant grind, and intentional group time. Tomas recommends taking action towards these core values every single day. 


“I don't care what title you have. It's your job. It's your duty and obligation to set the vision for your company.”

  • Tomas Keenan

Connect with Tomas:



About Callye Keen And Red Blue Collective:

Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.

Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. 

Learn more about Growing Your Product Business at Red Blue Collective.