End Hype: Product Entrepreneurship For Impact

SB Pace – Helping Businesses Launch, Operate, and Grow

April 05, 2021 Callye Keen Season 1 Episode 62
End Hype: Product Entrepreneurship For Impact
SB Pace – Helping Businesses Launch, Operate, and Grow
Show Notes

If you don’t understand every aspect of your business, it will not grow.

Julie Traxler and Corey Harris spent over 20 years consulting in corporate America. When the pandemic hit, they put their expertise towards helping small business owners. SB PACE allows new and existing businesses to launch and manage their growth strategies.

Operating a company goes beyond offering your product or service. SB PACE works directly with business owners. They advise on implementing new processes, establishing a thriving company culture, and growing that business on a solid foundation. 

Episode Highlights

12:25 – Lessons from Corporate America – Julie says it’s essential for business owners to find time to work on their business. Organizational solid cultures and effective leadership are necessary for successful growth. 

22:01 – Writing a Business Plan – Find and fill gaps in your business plan. Journaling will help increase your sales, investments, and revenue. 

35:51 – Pandemic Impact on Small Businesses – A growth strategy framework is essential at all operation stages. The pandemic provided opportunities for new business endeavors and space to reimagine existing products and services. 

38:52 – How to Hire and When to Fire – Establish rigorous training and hiring processes. Regularly fire low-performers. An effective leader will create an environment with high-performing team members. 

51:56 – What is Foundation 52 – A business must be built on a solid foundation. SB PACE’s asynchronous, 52-week course will help you discover where and how your company can improve.  

“To attract the best people to your team, you’ve got to be a really good leader.”

  • Julie Traxler

Connect with SB PACE


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About Callye Keen And Red Blue Collective

Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.

Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. 

Learn more about Growing Your Product Business at Red Blue Collective.