End Hype: Product Entrepreneurship For Impact

Alex Vonderhaar – The Science Of Marketing

March 29, 2021 Callye Keen Season 1 Episode 61
End Hype: Product Entrepreneurship For Impact
Alex Vonderhaar – The Science Of Marketing
Show Notes

If you don’t understand your consumer, you can’t fix your marketing. 

Alex Vonderhaar sold magic shows as a kid. Now he grows businesses with proven neuro-marketing tactics. He says with hard work and good copy no magic is necessary. 

Digital marketing gurus are everywhere – selling courses with false promises for instant success. This motivates Alex to produce sustainable marketing plans built on an understanding of human behavior. He explains how a good copy can differentiate a business and build a strong foundation. 

Episode Highlights 

12:10 – Balanced Business Development – Alex shares the hard lesson he learned early on in his career. You can kill a business if you give it too much or too little of what it needs. 

18:55 – The Value of Brand Promises – Differentiate the problem you promise to solve. Marketing efforts should address a specific aspect of the problem to beat competitors and increase brand awareness. 

25:51 – Soft Offers and Launches – Alex talks about a 6-figure soft offer he launched entirely on Google docs. Instead of recklessly spending, a simple soft launch will give you space to test an idea. 

28:54 – End Marketing Guru Hype – Throwing thousands of dollars at Facebook ads and online courses will not erase problems in a marketing strategy. A successful marketing plan will not happen overnight. 

31:39 – Good Copywriting – A good copywriter is a good researcher. Understand your consumer to craft stories that evoke an emotional response. This elevates the brand experience. 

“You just need a good offer with a good message to the right people” - Alex Vonderhaar 

Connect with Alex 

Hidden Falls Media 

Fix Your Marketing 

About Callye Keen And Red Blue Collective 

Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth. 

Callye Keen has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.  

Learn more about Growing Your Product Business at Red Blue Collective.