End Hype: Product Entrepreneurship For Impact

Growing Your Business with 2021 Product Trends

March 15, 2021 Callye Keen Season 1 Episode 59
End Hype: Product Entrepreneurship For Impact
Growing Your Business with 2021 Product Trends
Show Notes

Is your product idea trending or dying in 2021? 

Not every idea is worth an investment. Get to know the popular markets in 2021 to decide where to place your time and resources. 

Any small business looking for a trending product to sell online should be watching current market trends. Markets gain popularity due to current events or potential future upside. Identifying product categories that are now in high demand is an avenue toward growth for ecommerce businesses and any online business looking to sell a physical product. 

Episode Highlights
04:41 - Manufacturing Technology - Manufacturing is rapidly developing as technology progresses. This makes it an opportunity-rich space to invest in or test new applications. 

07:24 - Beauty Products - The beauty industry is an optimal market for products to sell in 2021. There’s plenty of room for innovation as demand for common products rises. The best way to develop a product in the beauty space will be to align that product with your avatar. You can then promote your product to your target audience with more precision because you relate to their needs. 

12:21 - Work at Home Products - The growing trend of remote work marks a shift in the types of products the workforce wants. Demand for products that improve the experience of working from home has progressed further than the products themselves. Remote workers now want office-grade products to use at home. 

15:30 - Mission Driven Business - If you manufacture in the US, put your emphasis on quality and price products accordingly. Sustainability and products that support a mission are other popular areas of focus at present. In choosing product trends, look at trends that do not involve a niche product. Prioritize your avatar strategy and your customers' needs. 

19:42 - Power of Physical Products - Products are scalable to a degree that services are not. Taking advantage of the scaling capabilities of products is a viable option for growing your small business. 

About Callye Keen And Red Blue Collective
Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework. Callye coaches physical product entrepreneurs from idea through development, manufacturing, launch, and growth.

Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. 

 Learn more about Growing Your Product Business at Red Blue Collective.