End Hype with Callye Keen

Jason Portnoy - Digital Marketing Magic For Real Business Results

February 05, 2021 Callye Keen Season 1 Episode 50
End Hype with Callye Keen
Jason Portnoy - Digital Marketing Magic For Real Business Results
Show Notes
So you’ve got the single best product on the earth, am I right? You slap it on an Amazon page, maybe a Shopify site—and wham bam, that’s business baby!! Or, wait, is it? Have no fear, digital marketing expert Jason Portnoy is here. In 2009 Jason got his start in business as the founder of  tee-shirt company, True Rivalry. After discovering that his true passion lay in marketing, he founded marketing agency JPORT Media, for which he serves as CEO today. Jason is the host of Perfectly Mentored podcast, as well as the author of Three Easy Digital Marketing Strategies to Grow Your Business.On this episode of End Hype: Product Entrepreneurship for Impact, host Callye Keen and Jason discuss the pros and cons of selling on Amazon, crafting incredible sales offers, and the changing business landscape of 2021. Join Callye and Jason for an expert’s back-to-basics lesson in digital marketing. What You’ll Learn:The three tried and true methods for growing your business—in any industryWhen to not develop a productWhat Jason sees as the number one most important business strategy in 2021Favorite Quote:“If you have the best product, and you really believe you could do big, big damage or think the world benefits from what you have, and you're better than all the other options. Then, I mean, you're just letting yourself down by not investing in yourself.” — Jason PortnoyConnect With Jason:https://perfectlymentored.com/ (Perfectly Mentored Podcast)https://www.facebook.com/perfectlymentored/ (Facebook)https://twitter.com/jasonportnoy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter)https://www.instagram.com/PerfectlyMentored/ (Instagram)https://www.linkedin.com/in/jason-portnoy/?originalSubdomain=ca (LinkedIn)https://jportnoy.com/ (jportnoy.com)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.