End Hype with Callye Keen

Teach Your Brand to Fail

February 17, 2021 Callye Keen Season 1 Episode 53
End Hype with Callye Keen
Teach Your Brand to Fail
Show Notes
Why do brands fail? We see brands come and go every day - they get hyped up then disappear, while others stick around for a century or more. Figuring out the difference, and why those flash-in-the-pan brands blink out so fast, is key to making sure that yours doesn’t.On this episode of End Hype: Product Entrepreneurship for Impact, Callye breaks branding down past the superficial, unimportant elements to its most vital pieces, the need for focus in your brand (both in its message and in the way you run it), and fighting the urge to coast once you get to a certain level so you can keep the momentum going and increase your impact. Tune in for an episode that will completely reform your ideas about branding and help you ignore all the background noise. What You’ll Learn:What branding actually means, the most important piece of a successful brand, and why you need to know it (1:41)Why you need simplicity in your funnel if you want people to stop what they’re doing and pay attention (13:28)How to avoid cashing out and leaving early once you get just a little bit of the success you’re after (17:22)And much more!Favorite Quote:“All that fun branding and graphic design and marketing elements or that whole ecosystem of work is to facilitate that story being told - one, to make sure that it is told, and two, to make sure it's the story that you want to be told. Right? So. Are you forgettable? Are you a fad? Or are you forever?”Callye KeenAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.