How do you stand out and get attention in one of the most saturated markets out there? Hint: it’s not by bragging on your accomplishments or putting out a single good ad. You need to get to know the people you’re talking to, and let them get to know you in return (and that’s just the start).After her phenomenal success as an acclaimed real estate agent, Krista Mashore moved largely away from selling to start what is now a seven-figure coaching business that helps lenders and agents become top producers in their markets. On this episode of End Hype: Product Entrepreneurship for Impact, Callye and Krista dig into the building blocks of effective communication with your target audience within your branding and content, how creating and distributing higher volumes of better content results in big changes for your audience, and the value of an attraction-based business model in the age of digital marketing. Listen in for an interview that will light the fire you need to become the center of your audience’s attention.What You’ll Learn:What Krista does to get her future clients’ attention and trust before she even meets them in person (9:55)How the simple commitment to consistently creating content revolutionizes your momentum in the best way (22:23)Why you have to be willing to copy what already works for other companies - and how to pinpoint what that is (39:38)And much more!Favorite Quote:“In order for me to be known, I have to be seen and I have to be heard… People are like, ‘We don't care anything about what you're doing. We care about how you can help us.’ So, if I produce content that is solving a problem of my client avatar, I'm positioning content in front of them that really is helping them, it serves a need, it's delivering something that they actually need and want, then I'm going to be getting their attention.”Krista MashoreConnect with Krista:https://kristamashore.com/real-estate/ (Krista’s website )https://kristamashore.com/clientconversion (Work with Krista)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.